being your true self) will help you become a more compelling person. The ability to authentically display your emotions congruently with your actions (i.e. Here are some of the points to the book:ġ.
In her book, Cuddy refers back to her TED talk and lists out various ways to increase your presence.
This seems to be similar to Bruce Lee’s definition of emotional content with regards to martial arts. So what exactly is presence? There is no clear or universal definition of what presence is but according to Cuddy, presence is the ability to express oneself truthfully and congruently with how one feels acting in harmony. What is the power behind presence? Amy Cuddy, associate Professor of Business Administration at Harvard Business School, in the Negotiation, Organizations & Markets Unit, states that presence is essential for success.
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